Embassy Theatre Installs New Electronic Message Centers on Its Iconic Marquee

Dedication To Take Place January 13, 2021

Fort Wayne, Ind. (Dec. 17, 2020) – The Embassy Theatre’s iconic marquee received a much-needed upgrade this week with installation of new electronic message centers to promote upcoming events and communications. The Embassy marquee is an important part of the historic integrity of the building and a key communication tool for the theater. According to a 2020 traffic study, 450,000 vehicles pass by the building every month.

The digital signs were installed during the 75th anniversary of the Embassy Theatre, approximately 17 years ago. The organization decided to troubleshoot technical issues as long as possible to extend the life of the electronic signage, but in the past few months, they were malfunctioning with regularity and one side was off permanently.

Once it was clear that a new visual communication system was required, the Embassy sought donors to help offset costs. Robert and Pamela Bechert generously donated to the project, and the organization is still seeking additional donations to cover all costs.

The community can expect to see more polished and refined messaging with this high-resolution Watchfire signage, a first of its kind in this region. Videos, animations and the ability to edit with ease will improve the Embassy’s ability to efficiently program the signs with communications. This is a significant enhancement to the beautification of the downtown structure.

The Embassy will formally unveil the new marquee electronic message centers after the holidays with a dedication ceremony to recognize the generosity of the Bechert family. 

If you’d like to help the Embassy during this difficult time, please contact Lucas Weick, chief philanthropy officer, at lucas@fwembassytheatre.org or at 260.424.6287.